Jenny Desouchet

Building products that solve the right problem.

I'm a UX & product strategy leader who partners with teams to build experiences that drive real business impact.
Visual designer in a minimalist studio with an iPad

Jenny Desouchet

Building products that solve the right problem.

I'm a UX & product strategy leader who partners with teams to build experiences that drive real business impact.
Visual designer in a minimalist studio with an iPad

work

Select Projects

Booking Flow UX · Design System · CMS

Avis Budget Global Website Redesign

Led end-to-end product strategy and UX across a 6-month engagement: defining the problem, prioritizing features, and overseeing execution across the core booking flow, scalable design system & CMS spanning 50+ regional websites.

Explore

Mockup of 12Signs website on a MacBook, featuring bold tarot card illustrations — designed by Lunatique Studio, set against a clear blue sky

Booking Flow UX · Design System · CMS

Avis Budget Global Website Redesign

Led end-to-end product strategy and UX across a 6-month engagement: defining the problem, prioritizing features, and overseeing execution across the core booking flow, scalable design system & CMS spanning 50+ regional websites.

Explore

Mockup of 12Signs website on a MacBook, featuring bold tarot card illustrations — designed by Lunatique Studio, set against a clear blue sky

Booking Flow UX · Design System · CMS

Avis Budget Global Website Redesign

Led end-to-end product strategy and UX across a 6-month engagement: defining the problem, prioritizing features, and overseeing execution across the core booking flow, scalable design system & CMS spanning 50+ regional websites.

Explore

Mockup of 12Signs website on a MacBook, featuring bold tarot card illustrations — designed by Lunatique Studio, set against a clear blue sky
Ecommerce · AI-Native · Zero-to-One Mobile

Thorne Website & Mobile App

Optimized core pages in Thorne's e-commerce experience to reduce friction and increase conversion, and worked with product leaders to define zero-to-one product vision for a new AI-native mobile app.

Explore

Minimal iPhone mockup of the Your Inner World app, designed by Lunatique Studio, placed on a textured rock surface

Ecommerce · AI-Native · Zero-to-One Mobile

Thorne Website & Mobile App

Optimized core pages in Thorne's e-commerce experience to reduce friction and increase conversion, and worked with product leaders to define zero-to-one product vision for a new AI-native mobile app.

Explore

Minimal iPhone mockup of the Your Inner World app, designed by Lunatique Studio, placed on a textured rock surface

Ecommerce · AI-Native · Zero-to-One Mobile

Thorne Website & Mobile App

Optimized core pages in Thorne's e-commerce experience to reduce friction and increase conversion, and worked with product leaders to define zero-to-one product vision for a new AI-native mobile app.

Explore

Minimal iPhone mockup of the Your Inner World app, designed by Lunatique Studio, placed on a textured rock surface
Product Vision · Onboarding · Growth

TextNow Website & Mobile App

Defined the North Star product vision for TextNow's mobile app redesign, including a pragmatic overhaul of an underperforming onboarding flow. Optimized the marketing website to drive app downloads and improve top-of-funnel conversion.

Explore

Street banner mockup showcasing a branding campaign designed by Lunatique Studio

Product Vision · Onboarding · Growth

TextNow Website & Mobile App

Defined the North Star product vision for TextNow's mobile app redesign, including a pragmatic overhaul of an underperforming onboarding flow. Optimized the marketing website to drive app downloads and improve top-of-funnel conversion.

Explore

Street banner mockup showcasing a branding campaign designed by Lunatique Studio

Product Vision · Onboarding · Growth

TextNow Website & Mobile App

Defined the North Star product vision for TextNow's mobile app redesign, including a pragmatic overhaul of an underperforming onboarding flow. Optimized the marketing website to drive app downloads and improve top-of-funnel conversion.

Explore

Street banner mockup showcasing a branding campaign designed by Lunatique Studio
Streaming · UX Optimization

Salesforce+ Event Streaming Platform

Prioritized and delivered UX improvements for Salesforce's streaming platform. Focused on increasing engagement, reducing friction, and improving customer satisfaction across the viewing experience.

Explore

Street banner mockup showcasing a branding campaign designed by Lunatique Studio

Streaming · UX Optimization

Salesforce+ Event Streaming Platform

Prioritized and delivered UX improvements for Salesforce's streaming platform. Focused on increasing engagement, reducing friction, and improving customer satisfaction across the viewing experience.

Explore

Street banner mockup showcasing a branding campaign designed by Lunatique Studio

Streaming · UX Optimization

Salesforce+ Event Streaming Platform

Prioritized and delivered UX improvements for Salesforce's streaming platform. Focused on increasing engagement, reducing friction, and improving customer satisfaction across the viewing experience.

Explore

Street banner mockup showcasing a branding campaign designed by Lunatique Studio

learn more

about me

Creative woman working on a tablet in a modern studio setting
Hi, I’m Jenny,

I've been bringing user experiences to life for over eight years, both as a product designer and now a strategist and leader on the agency-side. I work as a strategic partner to clients, helping to distill insights to identify high impact opportunities along the customer journey, then collaborating closely with product and engineering teams to bring experiences to life.

Working in the agency world has allowed me to fine-tune my storytelling, helping project teams and stakeholders get behind a shared vision. I'm always deeply invested in my client's business outcomes, guiding them to design choices that will have the highest impact.

Outside of work, you can find me riding my bike in the Colorado mountains, reading, listening to podcasts or crocheting!

More about me

Creative woman working on a tablet in a modern studio setting
Hi, I’m Jenny,

I've been bringing user experiences to life for over eight years, both as a product designer and now a strategist and leader on the agency-side. I work as a strategic partner to clients, helping to distill insights to identify high impact opportunities along the customer journey, then collaborating closely with product and engineering teams to bring experiences to life.

Working in the agency world has allowed me to fine-tune my storytelling, helping project teams and stakeholders get behind a shared vision. I'm always deeply invested in my client's business outcomes, guiding them to design choices that will have the highest impact.

Outside of work, you can find me riding my bike in the Colorado mountains, reading, listening to podcasts or crocheting!

More about me

Creative woman working on a tablet in a modern studio setting
Hi, I’m Jenny,

I've been bringing user experiences to life for over eight years, both as a product designer and now a strategist and leader on the agency-side. I work as a strategic partner to clients, helping to distill insights to identify high impact opportunities along the customer journey, then collaborating closely with product and engineering teams to bring experiences to life.

Working in the agency world has allowed me to fine-tune my storytelling, helping project teams and stakeholders get behind a shared vision. I'm always deeply invested in my client's business outcomes, guiding them to design choices that will have the highest impact.

Outside of work, you can find me riding my bike in the Colorado mountains, reading, listening to podcasts or crocheting!

More about me

How I work

Approach

My skillset spans the full product lifecycle

Discovery

Research & Analysis

Product Analytics

User Research

Customer Journey Mapping

Stakeholder Interviews

Market & Competitive Research

Discovery

Research & Analysis

Product Analytics

User Research

Customer Journey Mapping

Stakeholder Interviews

Market & Competitive Research

Definition

Product Strategy

North Star Vision

Product Positioning

Feature Ideation & Prioritization

Roadmapping

Measurement Frameworks

Definition

Product Strategy

North Star Vision

Product Positioning

Feature Ideation & Prioritization

Roadmapping

Measurement Frameworks

Design & Deliver

UX Design

Information Architecture

Wireframes & User Flows

Design Systems & Components

AI Prototyping

Developer-Ready Handoff

Design & Deliver

UX Design

Information Architecture

Wireframes & User Flows

Design Systems & Components

AI Prototyping

Developer-Ready Handoff

References

Testimonials

Business headshot of a smiling man wearing a black t-shirt, with a minimal gray background

Remi Boille

Director, Delivery at Instrument

"I have been particularly impressed by Jenny's ability to lead workshops with stakeholders and cross-disciplinary teams to shape a clear product vision. She excels at leading feature prioritization exercises to make big ideas actionable. Jenny effortlessly synthesizes technical requirements with business needs, ensuring that every aspect of the product aligns with overarching goals, customer feedback, and KPIs."

Business headshot of a smiling man wearing a red polo shirt, with a minimal gray background

Jackie Greisen

Lead User Research Strategist, Instrument

"As a strategic leader, Jenny's decisions regarding ongoing user-testing methods, collaboration on qualitative data synthesis, and dedication to creating research reports that are clearly articulated around actionable insights have significantly influenced our product strategy. Jenny is not only one of the smartest people I've had the opportunity to work with but also embodies a friendly and collaborative approach that makes working with her a joy!"

Business headshot of a confident Black woman smiling, wearing a turquoise blazer, with a minimal gray background

Autumn Balough

Senior Director, Strategic Growth at Instrument

"Jenny is an incredible strategist and leader. She is highly collaborative—working shoulder-to-shoulder with designers, developers, producers, and client partners, all of whom rely on her expertise in UX design and research."

Business headshot of a confident white woman with a neutral expression, set against a minimal gray background

Katie McHattie

VP, Client Service Director at Flywheel

"Jenny is gifted at digital strategy and enhancing consumers digital experiences to drive conversion and engagement. She is able to understand and visualize the entire consumer journey, from digital marketing to onsite UX to creating a seamless checkout flow."

select clients

get in touch

Find me on linkedIn

LinkedIn