Select Work

Led end-to-end product strategy and UX across a 6-month engagement: defining the problem, prioritizing features, and overseeing execution across the core booking flow, scalable design system & CMS spanning 50+ regional websites.

Optimized core pages in Thorne's e-commerce experience to reduce friction and increase conversion, and worked with product leaders to define zero-to-one product vision for a new AI-native mobile app.

Defined the North Star product vision for TextNow's mobile app redesign, including a pragmatic overhaul of an underperforming onboarding flow. Optimized the marketing website to drive app downloads and improve top-of-funnel conversion.

Prioritized and delivered UX improvements for Salesforce's streaming platform. Focused on increasing engagement, reducing friction, and improving customer satisfaction across the viewing experience.